I had several (thousands) of options when choosing a blog engine. I chose WordPress for a few reasons:
- I’ve not used it before and wanted to learn something new
- It’s easy to export to another blog engine easily should I want to change
- Although I have hosting elsewhere, this was free and easy
So far I’ve been impressed. It has a mobile version built in that looks good on my phone and most functions are easy and work well.
I couldn’t find a way to use Google analytics with the hosted solution. If I downloaded it and installed on my own server then there are lots more options. Perhaps a task for another day!